A Bet A services betting operators throughout the UK and Ireland, as well as 22 global territories, and will provide the start-up with a multi-channel bet management system.
Debbie Hardman, sales director at A Bet A, said: “We’re delighted to have partnered with [the Veros team] who are introducing great innovation to virtual gaming.
“We’re confident our systems will serve them well, whichever operators they use and no matter what channel or jurisdiction they operate in.”
Veros chief executive Jonathan Mills added: “We looked far and wide to see who we would be best to partner with and decided A Bet A had both the technology and knowhow we sought.”
A Bet A and Veros will also showcase their products and services at ICE 2014, on stand S3-112.