Ladbrokes has launched a new Live Dealer service in association with Playtech.
The new launch is the latest milestone in Ladbrokes’ partnership with Playtech which will see the world-leading betting brand migrate to Playtech’s full range of gaming products. The product migration is on track to complete ahead of the 2014 World Cup.
The newly launched suite of live dealer games, comprising roulette, blackjack, baccarat and casino hold’em allows players to bet with a live dealer and enjoy a real casino experience in HD quality.
Ladbrokes Digital MD Jim Mullen said: “Playtech live dealer further extends the range of Playtech’s market leading products available to Ladbrokes customers.
“The launch follows the delivery of the Vegas tab of casino games in July, the Mobenga sports betting mobile app in December and the launch of Playtech Poker on our gaming site just before Christmas. It is another important milestone for our digital business.”
The Playtech Live Dealer product delivers leading back office systems which support better targeted bonusing and improvements in customer service for Ladbrokes customers. Ladbrokes will also increase the number of Live Dealer tables available to customers from its previous Live Dealer service.