According to marketing news website the Drum, Owen will write a regular column in which he will discuss various sports including football and horseracing.
In addition, Owen will also produce regular ‘tweets’ that will be sent via the official BetVictor Twitter account.
“With my sporting experience and knowledge, as well as my social media reach on Twitter and Sina Weibo, I am really looking forward to helping BetVictor develop and expand their brand into new markets around the world,” Owen said.
Victor Chandler, chairman of BetVictor, added: “We see Michael and BetVictor as the perfect fit and are delighted to welcome him on board.”
source : www.igamingbusiness.com