The Irish betting firm also won bookmaker of the month for the fifth time, gaining the highest number of total offers, as well as achieving seven of the top 10 individual money-back offers. The company ranked ahead of bet365 and William Hill.
But once again bet365 was awarded individual offer of the month with its Sky Dogs 2/1 deal – allowing any bettor who backs a single winner at 2/1 or more on a live Sky Sports greyhound race to have a risk-free bet to the same stake on the next live Sky Sports greyhound race up to £100.
Four bookmakers – Betway, Stan James, Ladbrokes and William Hill – offered mobile exclusive money-back specials in January 2014 – the same number as December 2013. Stan James entered the list by virtue of its FA Cup 2/1 offer on mobile, while Coral dropped out after making its ‘Money Back If A Faller’ offer available online as well as mobile.
David Archer, owner of Freebets.com, said: “It will not come as much of a shock to the punters that Paddy Power is the winner of January’s money-back crown for the fifth time.”
He continued: “It is clear that the overall number of money-back offers is growing significantly – not just from the dominant industry forces, but from up and coming players such as Betway.”