Pollard Banknote adds interactivity to Michigan Lottery game

The Michigan Lottery has joined forces with full-service lottery vendor Pollard Banknote to launch $5 Diamond Wild Time, a new instant product that features an interactive second chance game application.

Wild Time has been part of Michigan Lottery’s instant game offering for more than 20 years and the new interactive component will offer players more ways to access the game.

The Wild Time app is now available online and allows players to play for fun or take part in a second-chance promotion.

Players can use the new app to enter non-winning tickets for the chance to win Players Club reward points or instant game cash coupons, which can be redeemed at any retailer.

The app can be downloaded to Android devices from the Google Play Store, as well as to the iPhone and iPad from Apple’s App Store.

“Based on the incredible success the Lottery has experienced with its Cashword and Bingo apps, we are confident that players and retailers in Michigan will respond just as enthusiastically to the increased playability of this popular game,” Pollard Banknote co-chief executive officer Doug Pollard said.

Tom Weber, chief deputy commissioner of the Michigan Lottery, added: “This fun new app gives users more chances to play and win and allows potential players to familiarise themselves the popular Wild Time brand by providing the option to play for fun.”

source : www.igamingbusiness.com

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