US horseracing and casino operator MTR Gaming Group has announced that Fred Buro has resigned from his position as chief marketing officer to pursue a start-up opportunity in online social gaming.
Buro first joined MTR Gaming in 2009 having previously held various positions at other gambling companies such as Trump Hotels & Casino Resorts, Penn National Gaming and Tropicana Entertainment/ Columbia Sussex.
He will now pursue the online social gaming opportunity having identified the US online gaming market as a potential growth area.
“The proliferation of online gaming in the US is happening now, and its integration with all land-based casinos in the country is inevitable,” Buro said.
“So now is the time to be in the online casino gaming space – I have the pedigree, contacts, creativity, and passion, to create something extraordinary in this industry.
“Success in this space requires the precise mix of desirable content and cadence of new product, excellence in big data mining and social media marketing, loyalty and player’s club value, an extraordinary user experience, sustained player acquisition and a constant awareness of the competitive dynamic.”
Buro said that his priority would be to start a niche online social gaming company, but he will first have to secure an investor.
“Although I have not ruled out partnering with a land-based casino operator that has aligning interests,” he added.
source : www.igamingbusiness.com
