Sports betting technology provider Power8 has acquired the naming rights to Spanish Liga football club Espanyol’s stadium.
The deal will run for seven years, from the 2014-15 season until 2020-21.
Espanyol’s Estadi Cornella-El Prat will now be known as the Power8 Stadium.
As a top-tier partner of Espanyol, Power8 will also benefit from a range of additional commercial assets including prominent branding throughout the stadium.
Espanyol president Joan Collet said that agreeing a naming rights deal for the stadium was one of the main objectives of the club’s business strategy and the business development of the facility, which opened in 2009 and hosts more than 100 corporate events each year.
Power8 is familiar with the football sponsorship market having enjoyed partnerships with Everton and Fulham during the 2013-14 English Premier League campaign.
source : www.igamingbusiness.com