The Sportech Racing and Digital division of pools and sports betting operator Sportech has completed the acquisition of Bump Worldwide, a gaming business and provider of electronic charitable raffles conducted during professional sporting events.
Bump’s partnerships with professional sports teams help raise money for the teams’ charitable foundations through the staging of ‘50/50 raffles’.
The Toronto-based firm currently has licence agreements in place with the charitable foundations of 12 professional teams across North American sports competitions the National Hockey League, National Basketball Association, National Football League, Major League Soccer and stock car racing series Nascar.
Bump will utilise the expertise of Sportech Racing and Digital to build on its proprietary mobile platform, as well as develop new platforms and applications for the 50/50 raffles in order to offer engaging fan experiences in and outside of the stadium.
The current Bump management team, led by founder and president Dan Tanenbaum, will continue in their roles under the direction of Sportech Racing and Digital president, Andrew Gaughan.
“The acquisition of Bump further diversifies Sportech’s presence in the North American sports and gaming markets, adding professional sports team foundations to Sportech’s customer base and 50/50 raffles to our slate of products, along with a talented and innovative management team,” Gaughan said.
Bump president Tanenbaum added: “With its access to new markets, sporting events and complementary technologies, Sportech is the perfect partner for achieving Bump’s goals for growth and innovation, and the entire Bump team is excited to be a part of the Sportech organisation.”
source : www.igamingbusiness.com