
The deal will run for two years, from the 2014-15 season until 2015-16.
Under the agreement, Bet365 will become the club’s platinum gaming partner with exclusivity for Europe and the UK.
In addition, Bet365 will also benefit from various branding opportunities inside the Hawthorns, the club’s home stadium.
Iain Wain, head of corporate at West Brom, said: “Gaining one of the best operators in the field is a coup for the club and is a further indication of the benefits of again retaining our position in the Premier League.”
source : www.igamingbusiness.com