Three English Premier League (EPL) football clubs have announced partnerships with a number of online betting companies.
Liverpool, which finished as runner-up in the 2013-14 EPL season, has struck a two-year partnership with Scandinavian online gaming website ComeOn!.
The deal, which will begin in the 2014-15 season, will see ComeOn! become the club’s regional betting partner in Scandinavia.
ComeOn! will use the club’s official platforms to offer fans in Norway, Sweden and Finland various promotions and gaming prices on each Liverpool match.
Elsewhere, FA Cup finalist Hull City as entered into the largest shirt sponsorship deal in its history after reaching an agreement with online betting company 12Bet.
The two-year deal will run for two years, from the 2014-15 season until 2015-16.
Under the deal, 12Bet will become City’s front-of-shirt sponsor.
The agreement comes ahead of the club’s participation in the 2014-15 Europa League European club competition.
Meanwhile, West Bromwich Albion has followed up on its recent agreement with online gaming operator Bet365 by striking a sponsorship deal with internet gambling website 666Bet.
The deal, the terms of which were not disclosed, will see 666Bet become the club’s platinum gaming partner in Asia.
source : www.igamingbusiness.com