Online sports betting community OLBG.com has agreed to extend its sponsorship of the Mares’ Hurdle at the Cheltenham Festival annual UK horseracing event.
The deal will run for five years, from the 2015 edition of the Festival until 2020.
The company began is sponsorship of the two-and-a-half-mile race in 2012.
The race has recently been upgraded to Grade One, meaning that prize money on offer will increase to £100,000 (€126,529/$179,432) for the 2015 running.
In addition, OLBG.com has agreed to sponsor a number of hurdles races for mares on the Road to Cheltenham, which will take in events at various courses around the country in the lead up to the Festival.
OLBG.com will also continue to serve as a sponsor at Cheltenham’s April Meeting.
Dean Goddard, PR representative for OLBG.com, said: “OLBG has worked hard over recent years to help improve the opportunities for mares in jump racing through the formation and development of the OLBG Mares Road to Cheltenham.
“By committing to our series for at least another five years we hope this enables mares’ jump racing to progress even further.”
source : www.igamingbusiness.com