London-based lottery games provider Inchinn has signed a deal to provide its portfolio of instant win games to Gibraltar-based platform provider Odobo. Inchinn becomes one of 25 active developers currently providing games via the Odobo Developer Program.
The developer provides a range of its instant win games to lotteries in the US and Ireland, as well as the UK National Lottery where it has worked with Camelot to develop over 40 games in the past two years.
“As a leading content supplier to the UK’s National Lottery and a studio brimming with creativity we’ve been interested in working with Inchinn for some time,” said Julian Jarvis, chief business affairs officer at Odobo. “Its ethos is closely aligned with our own. We both value the player experience and look for new formats that fit with market demand.
“We know that Inchinn will react to market changes and produce content that increases player retention. We’re thrilled to list them among our approved developers.”
The deal with Odobo will see Inchinn provide a number of its popular titles to operators via the Odobo Marketplace, which currently includes bet365 and Betfair.
Games initially available for launch will include Invader Cash, Payout Pest and Cash Cowboy, as well as a bespoke Pinball game which has proved popular for the Georgia State Lottery.
Inchinn claims to have introduced new formats and arcade-style gameplay to instant win games which differs from the traditional ‘scratch and match’ ticket design and delivers a “more engaging player experience.”
“Today’s gamers often find the content on offer is either too simplified or too complicated,” said Inchinn’s managing director Lee Bowden. “We build games that players recognise from the arcade and add a real-money game mechanic.
“Players have responded exceptionally well to the new formats and working with Odobo allows us to focus on the innovative elements of game development that drive our success and great game production. They handle compliance, localisation and provide state-of-the-art tools that will ensure our games continue to deliver over and above the industry standard.”
source : www.gamingintelligence.com