UK bookmaker William Hill has entered into new partnerships with English Premier League (EPL) football club Aston Villa and UK pay-television broadcaster BT Sport.
Under the Villa deal, the terms of which are undisclosed, William Hill’s online division will become the club’s official UK and Ireland betting partner.
The bookmaker will also join the club’s list of official partners.
“William Hill has been one of the leading brands in bookmaking for many years and the company has enjoyed a long and successful association with football, too,” Villa’s acting chief executive, Robin Russell, said.
Meanwhile various media sources have reported that William Hill has also entered into a multi-content advertising partnership with BT Sport.
Under the agreement, the bookmaker will promote its gaming services across the various BT Sport platforms.
William Hill betting promotions will appear during the broadcaster’s coverage of EPL matches while the bookmaker will also receive additional coverage on the official BT Sport website and mobile application.
In addition, William Hill will also become a sponsor of all EPL, Scottish Professional Football League and FA Cup games broadcast by BT Sports.
source : www.igamingbusiness.com
