SBTech secures BetFIRST deal in Belgium

Sports betting solutions provider SBTech has agreed a deal to provide Belgian online and land-based operator BetFIRST with its online and internet mobile sports betting platform.

Under the agreement, BetFIRST will switch from its current sports provider to the SBTech platform.

The new platform features live and mobile betting that offers more than 13,000 monthly live events and over 200 different bet types, including fast market betting.

“SBTech’s offering is second to none. Their convergence solutions for online, mobile and retail will give us unique added value, help us grow faster and provide our loyal players with an even better betting experience,” BetFIRST managing director Lionel Lammens said.

Itai Zak, chief executive officer of SBTech, added: “BetFIRST is yet another highly respected operator who has chosen to switch to our superior platform because of our constant innovation and proven experience in regulated markets.”

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