Irish independent bookmaker Boylesports has agreed a two-year deal worth a seven-figure sum to sponsor domestic public-service broadcaster RTÉ’s coverage of horseracing across television, radio, online and mobile platforms.
Under the deal, Boylesports branding will feature prominently in all RTÉ racing coverage.
In addition, RTÉ’s and Boylesports will also develop integrations between live television and mobile applications to support fans watching races via a mobile device.
RTÉ’s coverage includes Irish events such Punchestown and Galway festivals, as well as major races such as the Irish Grand National, of which Boylesports is title sponsor, and the Irish Champion Stakes.
In addition, RTÉ Sport also carries coverage of key race meetings in the UK such the Grand National and Cheltenham Festival.
“Offering cut-through across all platforms under one brand is RTÉ’s unique offering to the market,” RTÉ Sport commercial director Dermot Rigley said.
“This partnership is a great endorsement of RTÉ Sport’s output and their powerful audience reach and we’re delighted to welcome Boylesports on board.”
Jon Boyle, chief executive of Boylesports, added: “We already sponsor many of Ireland’s most significant racing fixtures but to continue to be successful those fixtures must benefit from broadcast coverage.
“That is why this partnership is important, not only for RTÉ and Boylesports, but for the future of Irish racing.”
source : www.igamingbusiness.com
