Online gaming software giant Playtech has entered into a long-term partnership with automated real-time personalisation and optimisation solution Dynamic Yield.
Under the agreement, the terms of which were undisclosed, Playtech will provide Dynamic Yield’s platform to gaming operators in order to allow them to personalise and optimise players’ experience.
The technology helps improve campaign performance by displaying real-time personalised banners on advertising and affiliate networks and automating landing page creation to best fit a player’s location, device, live events and playing history.
Playtech said this will deliver a “significantly enhanced gaming offering” and, in return, will allow operators to maximise revenues and return on investment.
Playtech customers will be able to access the system in a number of ways, all of which Dynamic Yield said are focused on player engagement retention, satisfaction and overall revenue.
“Every facet of this industry is optimised to cater for improved player experience, engagement and conversion,” Dynamic Yield chief executive officer Liad Agmon said.
“Thanks to Dynamic Yield, online marketers in any other market can now enjoy the same level of personalisation and optimisation the ‘big boys’ have been leveraging in order to gain an edge over their competition and increase market share and revenue.”
Shay Segev, chief operating officer of Playtech, added: “Dynamic Yield’s integration to our system is an opportunity to continue to appeal to players with the most relevant content, therefore increasing player lifecycle and enhancing the overall player journey.”
source : www.igamingbusiness.com