Online gaming and sports betting provider bet-at-home has cited the impact of international advertising campaigns for the 2014 Fifa World Cup national football team competition as one of the main reasons behind its success during the nine months through to September 30.
Gross gaming revenue for the first three quarters of the year amounted to €80.7 million ($100.1 million), which is an increase of 30.6% on the €61.8 million posted in the same period last year.
Earnings before taxes in the first nine months also jumped from €11.6 million last year to €17.9 million in the first three quarters of this year, representing an increase of €6.3 million.
In addition, earnings before interest, tax, depreciation and amortisation jumped from €11.1 million to €17.2 million.
The operator reported that its business during the summer of this year was boosted by an increase in advertising activity in various regions across Europe.
The cross-media campaigns were focused on the 2014 World Cup in Brazil, with bet-at-home reporting that total advertising spend in the first nine months of the year amounted to €34.2 million, up 38% on the previous year.
Bet-at-home also noted that the total number of registered customers for its services increased from 3.5 million in the first nine months of 2013 to 3.9 million in the same period this year.
source : www.igamingbusiness.com
