Online gaming group BetBright has struck a deal to sponsor four New Year’s Day races at UK horseracing venue Cheltenham Racecourse.
The firm will support the Grade Three BetBright Best For Festival Betting Handicap Chase, the day’s feature race that will be run over two miles and five furlongs.
BetBright will also lend its name to the BetBright On Mobile Handicap Chase, the Grade Two BetBright Novices’ Chase and the BetBright Casino Handicap Hurdle.
“Our New Year’s Day event is just the start of a series of exciting racing initiatives in the first quarter of 2015,” BetBright marketing director Brian Farrell said.
“The sponsorships will not only promote BetBright but also put something back into the sport we all love and help reward racing fans and punters with a series of bright, thrilling, fun promotions.
Carey Buckler, regional sponsorship manager for Jockey Club Racecourses South West, added: “BetBright’s backing of four races on the day is a great start at Cheltenham to what will hopefully be a long relationship with Jockey Club Racecourses.”
source : www.igamingbusiness.com
