William Hill’s chief marketing officer, Kristof Fahy, is to leave his role after masterminding a £130 million (€165 million/$201 million) campaign in 2014.Fahy joined William Hill in January 2010 following spells with Yahoo!, Orange and Blackberry.
The heavy promotion of its ‘Make Every Moment Matter’ campaign helped William Hill to register record Fifa World Cup-related turnover of £227m, an 80% increase compared with the 2010 tournament. The bookmaker also celebrated a £27.8m gross win.
Fahy said on Twitter: “Leaving William Hill in March. What a brilliant five years. Great to have been part of the team that put us back at No.1.”
William Hill is also the title sponsor of the PDC World Darts Championship, which is currently taking place at the Alexandra Palace, London. William Hill signed an initial two-year deal in April.
source : www.igamingbusiness.com
