Online gaming operator 32Red has reportedly appointed Italian advertising agency Fosbury ADV to support its launch in the country.According to the Engage.it website, the agency will develop a targeted advertising campaign that will include coverage on both satellite and digital television platforms.
Despite appointing Fosbury ADV to manage this campaign, 32Red is expected to retain about 40% of its total marketing budget for other digital activities.
Upon launching in Italy, 32Red will offer players in the country access to a host of online games.
Internet gaming options on offer to Italian players will include online roulette, poker and slots.
source : www.igamingbusiness.com
