SG Gaming secures Mecca Bingo deal

The SG Gaming division of Scientific Games has secured a five-year deal to provide a server-based gaming solution to UK bingo operator Mecca Bingo.

Powered by technology partner Videobet, the platform has already been trialled in a number of Mecca Bingo venues across the UK and will now be rolled out to the operator’s entire land-based network.

The new solution will feature a range of content from the SG Gaming Library and the Clarity, T8 and Triple 7 cabinets.

The SG Gaming platform will also include the implementation of a fully networked terminal base that offers ticket in, ticket out functionality.

In addition, business intelligence tools will allow for the planning of focused activity such as promotions and utilisation of the platform tools, including tournament functionality and tracked free play awards.

The rollout of the new solution, which will commence during the early part of this year, will include a comprehensive installation plan as well as a fully integrated training programme for Mecca Bingo staff.

“The trials we jointly undertook demonstrated that the content provision, yield analytics and enhanced platform tools drive improvements in cash box revenue and customer participation,” Mecca Bingo’s head of slots Mohammed Zabed said.

“This is a strategically important agreement for Mecca and we remain committed to provide the best product offering available in the sector.”

Phil Horne, group managing director of SG Gaming UK, added: “This is a groundbreaking deal that represents a major step forward for the bingo sector.

“This fully integrated gaming solution will provide Mecca with a range of hardware solutions and operational efficiencies that are designed to drive cash box growth.”

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