Under the deal, Sportradar is granted the right to distribute all PSA data to the betting and media industry, including data from the Women’s Squash Association.
PSA chief executive Alex Gough said: “It will be a great opportunity for us to increase the awareness of squash within the marketplace and create new revenue streams for the sport and we look forward to working closely with Sportradar over the next four years as we both look to grow the sport.”
Sportradar CEO Carsten Koerl added: “Squash is one of the most demanding and fast-paced sports in the world and following the growth in its popularity over the last few years, we are very pleased to add it to our portfolio and to offer the sport a new opportunity to attract new fans and followers.
“Our partnership also unlocks new data-driven insights for existing fans, who will now get an even greater feel for the sport they love.”
source : www.intergameonline.com