Server-based gaming specialist Inspired Gaming has unveiled a new brand in a move that coincides with the company’s ongoing expansion plans.
The firm said the new brand identify and values have been designed for both operator and players in order to better represent its operations in the gaming and lottery entertainment sectors.
However, Inspired said that despite the brand change, it would maintain its strategic product focus on creating “unique omni-channel entertainment experiences via virtual sports, mobile and video lottery”.
The new brand strategy and identity was created by London-based consultancy venturethree.
Luke Alvarez, founder and chief executive officer of Inspired, said: “Inspired is a global technology company, headquartered in London, creating the future of gaming and lottery entertainment.
“We have innovation in our DNA; our new brand captures the Inspired spirit and signals our ambitious plans for the company today and in the years ahead.”
The unveiling of the new brand comes after Inspired also announced a number of changes to its senior management team as part of its preparations for further expansion over the next 12 months.
source : www.igamingbusiness.com