The Association of British Bookmakers (ABB) has launched its GambleAware Week initiative as part of an ongoing commitment to promote responsible gambling in the UK.
Designed to educate punters about the tools available to help them stay in control when gambling, the initiative has been rolled out in betting shops across the UK.
The initiative also includes measures to increase the number of players setting voluntary limits on gaming machines and coincides with the launch of new machine rules that make it compulsory for players to choose whether to set limits before playing.
While betting shops will display various posters and leaflets, those individuals concerned about their gambling habits will be encouraged to access the GambleAware website to find out more about how to deal with such issues.
Online operators will also feature various pieces of information about the campaign on their respective websites.
In addition, through a partnership with bookmaker William Hill, the ABB will undertake a series of public engagement events with GamCare partners in Liverpool, Eastbourne and Brighton.
Although specially-designed drop-in centres will be created for the week, counselling support is available across the UK throughout the year.
Paul Darling QC, chair of the ABB, said: “GambleAware Week marks the latest step in the industry’s approach to responsible gambling.
“We are absolutely committed to addressing public concern and doing everything we can to better protect our customers.
“In recent months, we’ve made a number of changes, on the basis of evidence, to significantly improve player protection.
“However, we remain determined to do more and will continue to work with all interested parties in order to build on the measures already taken.”
source : www.igamingbusiness.com