Kiron and Sportech sign racetrack partnership

Kiron Interactive has signed an agreement with pool and tote betting technology provider Sportech Racing and Digital, a division of Sportech Plc, to supply virtual racing to racetracks in Latin America.

The three-year deal will see Kiron’s virtual racing products incorporated into the Sportech Racing and Digital Quantum System wagering platform to complement the live on-course action.

An initial roll-out will take place in Peru, at the Jockey Club Peru’s racetrack and a network of 80 plus off-track betting agencies, during the first quarter of 2015, before further distribution to additional Sportech customers in Central and South America.

In most cases, it will be first time virtual racing has been offered at these race tracks.

The virtual races will be distributed by simulcast from Sportech Racing and Digital’s Quantum Data Center East in New Jersey, with wagers being placed on the Sportech wagering platform at fixed odds. Sportech’s offering to clients will initially include a schedule of daily races from two virtual race tracks, including race commentary.

Steven Spartinos, co-CEO of Kiron Interactive, said: “We’re very excited to partner with Sportech Racing and Digital on this significant project for the Latin American market. Sportech are the market-leader in offering tote systems to racetracks in the region and are best-qualified to maximize the value of virtual racing to their clients. Based on initial indications, we’re expecting a big take-up by race-goers and look forward to entertaining them with our popular products.”

Andrew Gaughan, President of Sportech Racing and Digital, said: “We are pleased to expand our Quantum System tote software to include this fixed odds gaming option.  The Latin American market is well suited for a product such as virtual racing, which can offer an entertaining and engaging betting experience when live racing may not be available.”

Kiron will be demonstrating its racing products, as well new games content, on stand S1 -132 at ICE Totally Gaming at London’s ExCeL 3rd – 5th February 2015.

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