Betradar, the sports betting and data brand of Sportradar, has announced that mybet Holding has launched its retail Live Channel in a number of the gaming and betting provider’s shops across Europe.
Introduced and implemented at the beginning of January, the new channel has been branded as ‘Mybet.tv’.
The Live Channel Retail solution combines live odds, live statistics and live pictures from sports events around the world on one single screen.
Live coverage available through the service includes action from the French Ligue 1 and Italian Serie A top-tier club football competitions, as well as various ATP and WTA tennis tournaments.
Betradar has also developed a Live Channel Online solution to run alongside the retail offering, with this additional service offering more than 5,000 events per year.
The online service can be integrated into a bookmaker’s existing online and mobile offerings.
“We are pleased to be able to offer our bet-shop customers with Betradar’s Live Channel an exceptional service beyond the mainstream offering,” mybet manager Zeno Ossoko said.
“The unique combination of live moving pictures and live information emphasises our objective of providing our customers with the best possible betting experience.”
Joern Anhalt, managing director media rights at Sportradar, added: “We are delighted to have sealed this important engagement of our Live Channel with such a prestigious partner.
“The partnership with mybet is a clear confirmation of the channel’s unique and attractive combination of live sports coverage paired with live odds and live statistics.”
source : www.igamingbusiness.com
