The Coral Interactive division of betting company Gala Coral has entered into a partnership with performance marketing agency R.O.Eye in an effort to boost its online presence and increase player numbers.
According to Thedrum.com, the agency will focus on recruiting new customers from online casino and gaming website, as well as a concerted effort to attract more football fans.
R.O.Eye will oversee the running of the Coral Interactive affiliate programme to support the firm’s effort to expand its brand appeal through carefully sourced affiliates.
This arrangement will initially cover sports, poker and casino games.
source : www.igamingbusiness.com
