Mobile and tablet casino operator LeoVegas Gaming has launched a new multi-content marketing campaign in the UK as part of a strategy to strengthen its presence in the market.
The centrepiece of the new campaign is a television advert entitled ‘King of Mobile’, which will be broadcast across a number of major UK television channels.
The advert features a man with the head of a lion having his hair cut before a voiceover states “LeoVegas, the king of mobile casino. Sign up now at Leovegas.com for 20 free spins”.
The television advert was accompanied by a special marketing promotion, which saw thousands of balloons carrying £5 notes released in various secret locations across the UK.
LeoVegas urged those who found a balloon, one of which contained a special jackpot, to share their news via social media.
source : www.igamingbusiness.com
