UK betting operator 666BET will expand its offering with two new products after it signed a deal with software and services firm Metric Gaming.
666BET will incorporate SuperLive and Bettor Option as it seeks to build on a first year of operation in which it implemented a major marketing strategy, which included partnerships with several Premier League football clubs and sponsorship of the 2014 Grand Slam of Darts.
SuperLive, deploying HTML5 and push technology, allows punters to more effectively make in-play bets as their accounts are debited and credited in real time.
Bettor Option offers customers the option to double their pre-game wager – or switch sides – after watching the first half of a match unfold, all at the same odds that were available before the match began.
“This is a thrilling development for 666BET,“ said Neil Andrews, 666BET’s sportsbook and brand manager. “We are delighted to be partnering with Metric Gaming to offer our customers an extra and exciting betting dimension to our Sportsbook. We strive to be unique and different and the addition of SuperLive will help us achieve that.”
Metric’s president and chief executive Peter Bertilsson said: “666BET is an exciting new player in the massive UK betting market. We are pleased to be included in their sportsbook offering and look forward to accelerating 666BET’s expansion with our SuperLive and Bettor Option products.”
source : www.igamingbusiness.com
