Business-to-business mobile gaming platform provider Nektan has struck a deal with UK commercial broadcaster Channel 4 to develop a freemium bingo game based on popular television programme ‘Come Dine With Me’.
The game will be offered to players as a non-gambling application and will be available to download and play for free.
Additional game credits and special features can be purchased in-game.
David Gosen, chief executive officer of Nektan, said: “We’re thrilled to be able to use the Come Dine With Me brand for this deal which endorses our white label model whereby we provide the technology and gaming experience whilst Channel 4, via its award-winning show Come Dine With Me, provides the brand and the audience.”
The move comes shortly after Nektan also struck a deal with UK newspaper the Sun to create and operate its new free-to-play ‘Sun Play’ gaming product.
source : www.igamingbusiness.com