BetVictor has decided to close down its in-house live casino with immediate effect and will focus on working with third party providers.
The Gibraltar-based betting and gaming group’s live casino opened for business in October 2013 but has not generated sufficient returns that would justify the operator continuing to run it.
A spokesperson for BetVictor commented: “This decision has not been taken lightly, but we need to ensure the long term sustainability of our business and our structure needs to follow this strategy. Unfortunately the cost of operating our own live casino did not generate sufficient value to justify continuation. The business had undergone a full review process; operating our own live-casino did not deliver sufficient value in innovation or differentiation to justify its cost when compared to third party providers.”
The company is looking to find suitable alternative employment for all staff affected by the closure of the live casino.
BetVictor recently launched a new advertising campaign to promote its racing offer ahead of next week’s Cheltenham Festival in order to boost its non-football business.
source : www.igamingbusiness.com
