Online gambling operator Bet365 has become the first bookmaker to introduce a partial cash-out system within its sports betting product.
The new service will enable customers to cash out a portion of their active bet while leaving the remaining amount open.
Customers can select how much they would like to cash-out using a sliding scale, which will show cash-out values on the portion of the bet they want to trade.
The service was made available to customers for the first time late last week.
The option has been developed in-house by Bet365, which is said to be keen on offering a service that will help it stand out from competition in the market.
Bet365 is the first bookmaker to offer such an option, although Betfair and Paddy Power earlier this year said they were working on a similar offering following the success of their regular cash-out services.
source : www.igamingbusiness.com
