Camelot has revealed that National Lottery ticket sales during the 12 months through to March 31, 2015, reached a record level of just under £7.3 billion (€10.1 billion/$11 billion).
The record figure is £546 million more than the total number of sales achieved in the previous 12-month period.
Camelot also revealed players and the National Lottery Good Causes initiative were able to share a record-breaking amount of £5.7 billion.
A total of just over £4 billion in prize money was handed out to players, which takes the total paid out to date to more than £55 billion.
In addition, the Good Causes initiative received just under £1.8 billion, with the total delivered to good causes since the National Lottery’s launch amounting to more than £33 billion.
Camelot cited the relaunch of its flagship Lotto game in October 2013 as one of the main reasons behind a jump in ticket sales in the 2014-15 financial year.
The operator also noted an increase of sales for instant play games to an all-time high of £2.6 billion, up £487 million on the previous year.
Andy Duncan, chief executive of Camelot UK Lotteries, said: “Our success will continue to be driven by our focus on digital transformation, innovation, and offering our players an enhanced game portfolio and even greater convenience.
“We want to build on this year’s record-breaking performance, and deliver even more for winners and society in the years to come.”
source : www.igamingbusiness.com
