Betfair’s recently appointed chief marketing officer, Johnny Devitt , has called for a review of its GBP 15 million media planning & buying business according to Campaign Live.
The media planning & buying review forms part of a broader review of the company’s marketing strategy.
Devitt was recently appointed as CMO (see previous report) following the departure of Mark Ody & the company’s merge of its brand director & online marketing roles.
Arena will reportedly not be re-pitching for the business.
source : www.casinos-online.co.uk
