NYX set for Italian expansion after Game360 acquisition

Gaming solutions provider NYX Gaming Group has set its sights on expanding its services into the Italian market after completing the acquisition of online gaming content developer Game360.

Although the terms of the deal were not disclosed, NYX confirmed that it intends to finance the acquisition through cash on hand.

Game360 focuses on both native and HTML5 mobile formats and supplies sports betting software solutions to various major operators in the Italian market.

NYX said the deal will allow it to diversify its own portfolio of casino games to these clients and also distribute the Game360 content to its global customer base.

“This acquisition will provide NYX a solid operational and development base in Italy, with the additional benefit of being able to seamlessly deliver our large portfolio of games already certified for the Italian market via NYX OGS,” NYX chief executive officer Matt Davey said.

“By leveraging the existing relationships developed by Game360 in the Italian market, we will increase our revenue opportunities while expanding our global profile as a leader in content development.

“As an added benefit to our existing network of international clients, NYX will be able to leverage the games portfolio already developed by Game360.”

Andrea Guzzon, chief executive officer of Game360, added: “We are very excited about this opportunity to be an important part of NYX Gaming Group.

“This transaction immediately increases Game360’s portfolio of content deliverable to our existing client base, which allows us to leverage our top performing games titles in the international market.”

source : www.igamingbusiness.com

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