Sportradar to supply XML data feed to the Tennis Channel

Sports data supplier Sportradar has signed a deal to integrate its tennis XML data feed with California-based media broadcaster Tennis Channel, which owns the telecast rights to a number of tennis tournaments includings the four Grand Slam events.

Tennis Channel holds the rights to the US Open, Wimbledon, Roland Garros and the Australian Open among others.

The new one-year deal, which can be renewed at the end of the contract, will see the website enhanced with Sportradar’s XML feed, including data such as scores, statistics and tournament draws among other information.

The data feed delivers fast, reliable and in-depth content in real-time, and can be seamlessly integrated onto the Tennis Channel site, Sportradar said, as well as tailoring the information it displays.

“We are very pleased to be in business with Sportradar,” the Tennis Channel’s senior vice president and head of digital Adam Ware commented. “Our fans expect the most up to date stats and information and having Sportradar power, that part of our experience accomplishes that goal.”

Sportradar’s North American sales director Robin Roy said: “We are happy to partner up with Tennis Channel and have this attractive media channel in our portfolio as a partner for the future.

“This deal has a lot of potential for both sides and is the perfect opportunity to create valuable synergies,” he explained. “With 24 hours of tennis every day it addresses a broad array of fans and is a major asset for Sportradar.”

Established in 2003, the Tennis Channel is the only 24-hour, television-based multimedia destination dedicated to the professional sport and passionate lifestyle of tennis.

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