Tipico has struck a deal to become a premium partner of Bayern Munich, the recently-crowned champion of Germany’s Bundesliga top-tier club football competition.
The agreement will run for a period of four years, from the 2015-16 season through to the end of the 2018-19 campaign.
The sports betting and casino games company will become a premium partner of the club alongside the likes of German airline Lufthansa and logistics company DHL.
Confirmation of the deal comes after iGaming Business reported in March that Tipico was close to finalising a partnership with the German team.
“Tipico has developed into an excellent brand and is an outstanding fit with our other top-class partners,” Bayern Munich board director for internationalisation and strategy, Jörg Wacker, said.
Jan Bolz, chief executive officer of Tipico, added: “Bayern Munich is a role model for all the world’s football clubs, and Tipico as German market leader is an ideal partner at the side of Germany’s most successful club.”
source : www.igamingbusiness.com
