Czech lottery provider Synot Tip has struck a deal to become a partner of leading Czech Republic football club Sparta Prague.
The deal will run for two years, from the 2015-16 season through to the end of the 2016-17 campaign.
Synot Tip, a division of Synot Group, will benefit branding placement on players’ home and away shirts in domestic and European competitions.
Synot Group has already built up strong ties with Czech football, with the firm currently serving as the title sponsor of the country’s top division in a four-year deal that began in the 2014-15 season and runs through to 2017-18.
“With this step, Synot Group continues its strategy and strengthens its position as the most important sponsor of Czech football,” Synot Group owner Ivo Valenta said.
source : www.igamingbusiness.com