Betfair has moved to strengthen its presence within the English Premier League (EPL) top-tier football club competition by entering into a partnership with Sunderland.
Under the agreement, the terms of which were not disclosed, Betfair will serve as the club’s official UK betting partner.
Betfair will use the club’s platforms to connect with fans across the UK and will also benefit from branding placement on in-stadium LED screens and interview backgrounds.
Stephen Mault, head of media, sponsorship and PR at Betfair said: “Sunderland is a club with great heritage and we look forward to growing a successful relationship over the course of the upcoming season.”
The deal comes shortly after Betfair and rival operator Bet365 also entered into a partnership with EPL side Aston Villa.
source : www.igamingbusiness.com
