German Bundesliga top-tier football clubs VfB Stuttgart and Hannover 96 have both secured new partnerships with companies in the gambling industry.
Stuttgart has struck a two-year deal, from 2015-16 to 2016-17, for domestic state lottery Toto-Lotto to become an official team partner.
Under the agreement, Toto-Lotto will benefit from various television advertising spots as well as joint promotional, communication and branding projects with the club.
Meanwhile, Hannover 96 has entered into a new partnership with sports betting operator Tipwin
The one-year deal will run for the duration of the 2015-16 season.
Tipwin will become the exclusive betting partner of the club and benefit from branding placement on various advertising screens and other surfaces inside the club’s HDI Arena home stadium.
In addition, the operator will gain access to a range of hospitality services at the stadium and will work with the club on various joint activities and campaigns.