Betway has opted to extend its partnership with UK-based sports radio station talkSPORT by an additional year through to July 2016.
Under the deal, which extends an initial agreement that was struck in February this year, the online operator will retain its role as the official betting partner of the show.
Betway’s Alan Algar will also continue to feature on the show to promote special offers from the operator.
In addition, Betway will work with talkSPORT to run a number of giveaways and a digital campaign.
“Punters tune into the Weekend Sports Breakfast in their droves to get the latest odds on the day’s sporting events, and we’re thrilled to be extending our association with talkSPORT,” Algar said.
“They are the ideal partner for Betway and we look forward to building upon the early success of our relationship.”
Adam Mills, sales director at talkSPORT, added: “As the UK’s only dedicated sports radio station we can reach fans in ways that other media can’t and give great opportunities for big show sponsors like Betway.”
source : www.igamingbusiness.com
