Fantasy football mobile application Fantasy iTeam has partnered with UK newspaper the Daily Mirror to launch a new app for the 2015-16 football season.
The free-to-play ‘Mirror Fantasy Football iTeam’ app will allow players to create fantasy teams for the English Premier League top-tier domestic competition as well as the Uefa Champions League European club tournament.
Mobile users can also take part in head-to-head challenges, join regional mini leagues and enter the global competition for the chance to win over £25,000 (€35,600/$38,900) in prizes.
The app features real-time transfers as well as an interactive newsfeed, instant scores and team news.
BetBright will serve as the official betting partner of the app while a number of regional newspapers from the Trinity Mirror group in the UK will promote the service via their various print and digital platforms.
“Fantasy iTeam has been around since 2010 and we’ve built up a large, loyal customer base that plays the game week in, week out,” Fantasy iTeam commercial director Phil Shaw said.
“We’re really excited to bring it to even more players through this partnership with the Mirror.”
Mark O’Donnell, head of digital commercial development at Trinity Mirror Solutions, added: “We’ve been looking for a high quality mobile fantasy football product to serve our rapidly growing mobile audience and Fantasy iTeam was the obvious choice.”
source : www.igamingbusiness.com
