Playtech has confirmed the launch of its first omni-channel HTML5 front-end solution with Ladbrokes.
Designed to boost sportsbook performance and optimisation capabilities, the new Playtech Sports HTML5 solution will allow players to access a seamless desktop and mobile-user experience.
Featuring the ‘Playtech ONE’ omni-channel solution, Ladbrokes customers will be able to play any content across any channel, with the solution responsive to any device using one account and one wallet.
The Ladbrokes product will also be supported by Playtech’s new NGen system, a bespoke solution that can handle large volumes of data across concurrent sports events and thousands of betting markets.
Playtech, through its Mobenga subsidiary, has been working with the bookmaker since May 2013, with Ladbrokes having launched on the Playtech Sports mobile platform in January of this year.
Since the January launch, the Ladbrokes mobile sportsbook has experienced a 110% year-on-year increase in the amount staked by customers, while its number of active users is also up 62%.
The HTML5 front-end is the first of a number of new launches, with the next due to take place in the autumn.
Other new features players can look forward to include a new layout with easier navigation, as well as new football and horseracing homepages, a personalised accumulator feature, and quick links that allow immediate access to sporting highlights, price boosts and offers.
“We’ve developed and now delivered this new desktop platform with a combined team approach and in less than a year we have a very strong, joined up sportsbook proposition which we believe is the quickest and easiest customer experience in the market, across all digital devices,” Ladbrokes digital managing director Andrew Bagguley said.
“Delivering this adaptive experience allows us to empower the customer to engage with our digital product however and wherever they want with no experiential compromises for any channel.”
Liron Snir, vice-president of product at Playtech, added: “A fully responsive desktop and mobile front-end solution is just the beginning of much more omni-channel ‘Playtech ONE’ activity we have planned in partnership with Ladbrokes.
“We very much look forward to continuing our journey in partnership with Ladbrokes and helping them with the rapid growth of their digital business.”
source : www.igamingbusiness.com
