Identity intelligence specialist GBG has agreed a deal to provide Playtech with a range of its identification and verification solutions.
Under the agreement, Playtech licensees will gain access to global ID verification through its IMS platform.
GBG said that the deal would allow a number of Playtech operators to perform instant identity certification across more than 4.3 billion individuals around the world.
“In the gaming sector, operators are keen to build an environment of trust that protects both player and business,” GBG head of gaming Peter Murray said.
“In the sector, we have seen the uplift in player acceptance rates to be as much as 23% when instant, robust ID verification is embedded into the onboarding process.
“And when you factor in all the complexity of trying to match foreign language and address formats, only GBG can really offer a truly global solution.”
Shimon Akad, chief operating officer of Playtech, added: “It is our goal to support our operators with true end-to-end, omni-channel solutions, offering a seamless player experience across all channels and devices.
“We partner with the very best in our industry to ensure our licensees can immediately and securely integrate with the most robust and innovative tools available.
“That service begins with player onboarding but also includes campaign management, fraud and risk management and transaction monitoring.
“Working with GBG, we are able to offer the best identity intelligence solutions on the market.”
source : www.igamingbusiness.com