Digital sports media company Perform Group has extended its partnership with the Football Federation of Australia (FFA) national governing body.
Under the agreement, which runs through to the 2018 Fifa World Cup national team tournament, Perform Group will utilise its range of services to drive the FFA’s digital strategy.
This includes the collection, production, packaging and distribution of content in order to better engage supporters and drive new revenue streams.
Content will include data and statistics, as well as video and editorial material.
Perform began working with the FFA in 2014.
“We have put in a place a world-class digital infrastructure and commercialisation strategy with Perform, while driving advertising and content revenues for FFA,” FFA chief executive David Gallop said.
Alex Peebles, general manager Australia and New Zealand at Perform, added: “Fans of Australian football are flocking to the new responsive websites and mobile apps, while sponsors and brand partners are reaping the rewards with access to a more highly engaged audience than previous years.
“The volumes and quality of video, data and editorial are also much more significant on the FFA network itself, as well as the syndication of official data to major media groups.”
source : www.igamingbusiness.com
