Coral has entered into a new partnership with former England footballer Alan Shearer.
The one-season deal will run for the duration of the 2015-16 campaign.
Under the agreement, Shearer will serve as the bookmaker’s first-ever football ambassador.
Shearer will also write a weekly football-focused blog for Coral, make personal appearances at company events and take part in customer-facing social media activities.
“I’m looking forward to working with Coral and giving their football customers my thoughts and opinions on all aspects of what should be a fascinating and thrilling football season,” Shearer said.
Simon Clare, PR director at Coral, added: “The vast majority of Coral customers are football fans so it made perfect sense to go out and get one of the biggest and most respected names in the sport to work with us.”
The deal comes shortly after Coral also entered into a partnership with Shearer’s former club, Newcastle United of the English Premier League.
source : www.igamingbusiness.com
