Daily fantasy sports operator DraftKings has further strengthened its presence in the NFL American football league by securing sponsorship deals with 12 more teams in the competition.
The Minnesota Vikings is so far the only franchise to have confirmed itself as one of the 12 teams to be covered by the deal, with the identity of other teams yet to be revealed.
In a statement, the Vikings said the deals will enable DraftKings to offer exclusive fantasy games and money-can’t buy experiences to NFL fans.
DraftKings will also benefit from in-stadium branding and online extensions on each team’s digital platform.
The new deals come after DraftKings last month entered into partnerships with the Dallas Cowboys, New England Patriots and Kansas City Chiefs.
source : www.igamingbusiness.com