Betway has agreed to become an official sponsor of the ESL UK Premiership e-sports tournament.
The agreement, which will mark Betway’s first foray into e-sports sponsorship, comes shortly after the firm launched a dedicated e-sports betting portal.
Betway will offer a range of betting odds for the ESL UK Premiership Play-offs on October 9, while the Counter-Strike: Global Offensive tournament is due to begin on October 24.
“Betting is already a huge part of the Counter-Strike: Global Offensive community and our partnership with Betway will provide a tried and trusted alternative for our fans and spectators, encouraging growth within the UK,” ESL UK community manager Peter Mather said.
Alan Alger of Betway added: “Our e-sports offering continues to grow exponentially, and the introduction of our esports-only microsite has proven very popular.
“The partnership with ESL further cements our commitment to the esports community and we can’t wait for the play-offs and finals to get started.
“We’ll be offering a wide variety of pre-game markets, alongside handicap betting and an ever increasing number of in-play markets.”
