The increasing industry adoption of omni-channel solutions continues with Rank Group’s Mecca Bingo brand the latest to launch Playtech’s ONE software to connect its retail, online, mobile and in-venue offerings.
The launch of Playtech ONE has been completed across Mecca’s entire product range, including its new Mecca Max handheld devices, with the supplier claiming to be the first to successfully roll out a combined bingo software and content solution.
It sees Playtech’s best performing slots such as Adventures in Wonderland and Heart of the Jungle go live across all channel devices. The games will be central to an extensive in-store and online promotional campaign Mecca is preparing to launch in the coming weeks.
Earlier this year Mecca Bingo launched Playtech’s retail server-based software across its suite of 2,300 UK terminals, following a deal signed in the summer with Scientific Games’ SG Gaming which boosted Playtech’s share in the UK licensed betting office market, and complementted the supplier’s long-term online bingo partnership with Mecca.
Playtech’s other omni-channel integrations include the notable launch of Coral Connect for Gala Coral, which has led to more than 260,000 customer sign-ups.
The Mecca launch provides the operator with back office management tools such as player, content and multimedia management, rules-based rewards, jackpots, tournaments, bonusing, a loyalty programme, cash desk facilities, responsible gambling controls, as well as security and monitoring solutions.
This allows Mecca to maximise profits using Playtech’s analytics features including real-time reporting, business intelligence, optimisation and player tracking capabilities, managing and modifying their activity based on the success of campaigns and offers.
“We’re delighted that this strategically important project has come to fruition following the nationwide software agreement we signed with Playtech earlier this year,” Mecca head of slots Mohammed Zabed said. “This is a bingo-first and goes a long way towards meeting our omni-channel strategy and, more importantly, our customer needs.”
Playtech chief operating officer Shimon Akad added: “The retail team, in line with our pioneering omni-channel strategy, is going from strength-to-strength, as is our relationship with Mecca following the successful retail software roll-out this summer.”
source : www.gamingintelligence.com
