Online betting firm 188Bet has struck a deal to become the new title sponsor of the 2015 Champion of Champions snooker tournament.
Under the agreement, this year’s edition of the event, which features tournament winners from the past 12 months, will now be known as the 188Bet Champion of Champions.
188Bet replaces rival Dafabet as title sponsor of the event, with the latter having supported the tournament last year after taking over from 888casino.
Promoted by Matchroom Sport, the 2015 Champion of Champions will take place at the Ricoh Arena in Coventry, UK, from November 10-15.
“The 188bet Champion of Champions is a blue-riband event and the millions of fans watching both in person at the Ricoh Arena and across the world on live TV will be in for a treat of world-class snooker from the first ball until the last,” Matchroom Sport chairman Barry Hearn said.
Nigel Singer, managing director of 188Bet, added: “Through our partnership, the 188Bet Champion of Champions tournament will reach millions of snooker fans with live television coverage on multiple channels.”
source : www.igamingbusiness.com
